Corporate Wisdom


So be the CEO Book

Proven Principles for Aspiring CEOs based on over twENTY YEARS of experience


Becoming a CEO isn’t just a promotion – it’s a watershed moment.

In "So You Want to Be the CEO", leadership advisor and thought partner, Barbara Wilby draws on more than 20 years working with executives across industries and continents to deliver a clear, practical and inspiring roadmap for stepping into the top job.

This book is a unique mix of insights, examples and practical exercises. It features a dedicated section with 110 of the most common questions asked globally in CEO-to-be interviews. The book also offers a tailor-made five stage support package for aspiring CEOs that can be dipped into at any point, depending on your needs. The methods in this book will save you time, expense and heartache.

Whether you’re preparing years in advance or responding to an unexpected opportunity, this is your trusted companion on the path to CEO. Wilby challenges aspiring leaders to look inward, build self-awareness and develop the confidence to lead with clarity, authenticity and impact. Packed with real-life stories, "So You Want to Be the CEO" offers a comprehensive toolkit for leading at the highest level.

Step into your new role with certainty. This is an important time for high-quality leadership.

In 2025, Corporate Wisdom Director, Barbara Wilby's book "So You Want to be the CEO" will be published. The book provides methods and insights to many CEOs2be, enabling preparation for the CEO role in a cost-effective way. 

"Barbara has been a great help to me over more than 20 years. If you’re ambitious to fulfill your potential, and willing to do the hard work and self reflection that requires, you’d be hard pressed to find a better advisor and thought partner."
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